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Computers and Technology

Top 5 Characteristics of Successful Mobile Apps

Enterprises and industries are considering mobile app development to gain massive profits. As a result, mobile apps are gaining momentum, and 82% of business owners believe that it helps them earn additional business revenues. As a result, these apps are proving themselves to be an attractive source of doing business.

A successful mobile app combines three elements: market, user, and the product itself. All these factors need to work together to provide users with:

  • Unique value
  • Exceptional usability
  • Enhanced performance

Let’s meticulously get into the depth of knowledge and discuss the top 5 characteristics of successful mobile app development.

Importance of Mobile Apps

The right tools and advanced techniques ensure the developed mobile app is highly efficient, innovative, well-designed, secure, and well-suited to market demand. Furthermore, such mobile apps are created using an experimental and authentic development process, including consultation, architecture design, thorough quality assurance, and maintenance. As a result, these mobile apps help global businesses to achieve their intended objectives like improved conversions, boosted sales, increases efficiency, and much more. Therefore, consider a leading mobile app development platform to build an exquisite and top-performing app.

1.Exceptional UI

Online business with the best user interface ensures a huge advantage in an increasingly competitive digital environment.

Mobile apps play the real game when it comes to conversions. Believe it or not, entrepreneurs and business owners judge software agencies by glancing at your existing company’s websites and apps. Your developed apps speak aloud about your IT team’s expertise and skills. They walk through an app, think for a moment, and sometimes decide to develop their digital product from a company that has a captivating app that offers a great user experience. From the user interface to the service provided, each element can be designed to maximize the brand exposure for users, which ultimately enables better customer engagements. Of course, every entrepreneur will want to have an app that delivers the most compelling, result-driven, and APPEALING UI.

Mobile app offerings are not limited to this only, but there’s much more to discuss.

2.Provides credibility


Building trust among your target audience will smooth the path for your business’s success.


The more your audience confides in you, the more likely they will head to you in the loop to listen to your later sales pitches and commit to your brand. You can demonstrate to your users by offering credibility through mobile phones so that they can trust you.

A successful mobile app possesses security and authenticity features so that the customer interacting with an app can save their personal information in the database without the fear of hacking and disclosing on the internet. This is another reason why so many enterprises who build apps like shopping apps, mobile e-commerce apps, and so on keep in mind the security and safety measures for their user’s information.

Choose the best tools and technology for every app you want to develop, keeping in mind, app’s maintainability, scalability, efficiency, and security. Search for a company that uses internal quality assurance teams and comprehensive testing processes. This helps them ensure that the client feels safe through the software they developed. In a world of digital transformation, staying on top of security has become necessary. Once you prove your business as credible on the internet, you are all set to BOOM.

3.Brings Value to Customer

If you want to promote your brand to increase sales, provide a level of value to your customers that they can’t get from anywhere else. Create a loyalty program within your application that would work like this:

People want a fast and secure shopping experience while using retail mobile apps. Buyers move away from slow-to-adopt agencies in the online shopping world, and in turn, the businesses severely serve from consequences. Mobile apps that offer incredible user experience and easy navigation are often ones that add value to customers.

4. Highly Responsive

Among the success factors of a mobile app is responsiveness. Your mobile app should include intuitive and easy navigation and search features, especially when you got a heavy app. No one wants to stick to one page for more than 30 seconds. Users don’t spend extra time searching for content that is not easily accessible within their reach. Apps that load faster are more efficient to have a better user experience.

47% of users expect pages to load in 2 seconds or less. Besides, fast loading speed is crucial for SEO purposes. Moreover, page load time affects search engine ranking as Google uses a particular algorithm to determine an app’s position in the digital market.

Many businesses are venturing into ways to improve their traffic from smartphones via mobile applications. Navigating your app should be natural and simple. Incorporating features that simplify your audience’s experience will surely increase user engagement.

Read: Best Practices to Reduce Mobile App Development Cost for Startups

5. Boosted Business Revenues


People use mobile apps for online shopping, education, and social media, proving that people are addicted to mobiles. According to Statista, there were approximately 204 billion mobile apps downloads last year. Furthermore, it is observed that people from all over the world use mobile phones for around a minimum of 20 minutes to 4 hours per day. This brings all the good news for business owners that mobile applications increase the productivity of your business by 41%. Therefore, you can easily increase the productivity of the efficiency of your product through developed mobile applications.

Successful mobile apps offer business the wide-ranging benefits, among them some includes:

  • It helps users inform new products and offers
  • Exceptional mobile applications help you stand out from the crowd.
  • It helps you reach out to younger demographics.
  • Sync user’s email and social media accounts.

Determine Your Budget:

When you decide to treat your business with rapid growth and prosperity, determining your budget is first a must. Likewise, knowing your and the developer’s budget should consider when you envision mobile app development.

What does it cost to build a mobile app?

Well, cost varies from app to app:

  • Simple app development may cost up to — $40,000 — $60,000
  • Medium complex app development may cost up to –$61,000 –120,000
  • Complex app development may cost up to 120,000+

There are many black sheep on the internet whom you can’t take the mask off their faces. Therefore, handing your mobile app development task to a confined and reliable company that can offer you a tremendous cost to build an app would be the genius’s choice.

If you want to build a successful mobile app, then choosing a top mobile app development company would be smart as full-fledged mobile app development includes captivating designing, development services, post-development monitoring and controlling, and most importantly, marketing your brand. Therefore, develop your high-functioning mobile app from a niched mobile app development company that utilizes state-of-the-art approaches to fulfill your business requirements.

Final Thoughts 

Mobile technology has changed the way we live and work. This has shifted the ways employees approach their work and enterprises approach IT initiatives. As a result, enterprises are considering mobile apps to boost their sales rate and gain top-charted revenue.

Consider the characteristics we have discussed above to develop feature-rich, quality-assured, and highly functional mobile apps.  It’s all about making the new customer your permanent one when it comes to business. And they achieve this objective by providing captivating and high-performing mobile applications for their business.

So, have you decided to treat your business with mobile apps to enjoy optimum conversions out of it or not?


Moin Tabish is a Digital Marketer and Content Producer. He is a passionate and experienced Marketer, particularly related to brands, digital currency, app development, and more.

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