London, with one of the highest number of tourists in the world every year, has something for everyone, from history and culture to superb dining and a great time. The ‘Big Smoke’ has a cosmopolitan and exotic feel because of its 2000-year history. So, how can you find an influencer marketing agency in London for your brand? Let us look at the Ultimate Guide to Influencer Marketing In London.
Influencer marketing is no more a specialized approach reserved for specific industries, as marketing tactics are continually evolving. In reality, it’s a widely used method that exposes your firm to a new audience and aids in the development of brand trust. In the last four years, searches for influencer marketing have increased by 1500 per cent—the trend is evident!
Working with influencers entails a combination of relationship management, financial analysis, and meticulous planning and targeting. That’s why we collaborated with Sprout Social to create a guide that covers everything you need to know to launch your first influencer campaign.
What are Influencers and Where Do You Look for Them in London?
Influencers are, as the term implies, persons who have a lot of power. Influencers, in particular, have a large and active social media following, so having access to them can help you increase qualified traffic to your website. Influencers can assist your audience in making a purchasing decision because their advice is valued by their followers. Influencers can be of many types from macro-influencers and mega-celebrities to nano influencers with smaller social media followings. So, how do you know who is an “influencer” when you’re reading through Twitter and see someone with over 1,000 followers?
In a city like London, there is no shortage of famous faces. These people have numerous followers on social media. For instance, Stacey Solomon, Santan Dave, or Declan Rice all have followers of over 1 million on social media accounts. But how do you know which influencer is the best fit for you? This is where an influencer marketing agency in London comes in.
Step1. Find the right influencer:
To find the right influencer you need to be always vigilant. The correct influencer can translate into millions of dollars in earnings for your brand. However, having the wrong person based on assumptions like the number of followers, or their content alone on social media is not effective. The objective of using influencer marketing is to generate traffic through word of mouth.
It works like a referral from a trusted friend. Therefore one has to ensure that the influencer that the company is hiring has the right kind of audience and caters to the industry that you belong to. There are a few proven ways to find the right kind of influencer for your brand or business – Begin by using hashtags. Make the most of Google by using it wisely. Examine the mentions and tags of your competition. On YouTube, you may do a keyword search. Begin by following blogs and bloggers. Make use of influencer databases or influencer tools.
Step2. Boost the trustworthiness of your influencer marketing
In the marketing strategy, word of mouth has always been a powerful instrument. Identifying individuals who already influence your target audience is one of the most effective strategies to drive word of mouth. Today, social media has altered the way customers and brands engage and bond. Influencer marketing can be thought of as a new type of word-of-mouth marketing.
Step3. Influence the decision-maker
People trust real consumers of a product more than well-known, paid influencers, according to several studies. Like any other new project, there will be internal resistance to such a strategy. Managers and decision-makers are more likely to stick to a tried-and-true pattern.
Nobody wants to spend time trying to prove or create a new paradigm. As a result, persuade them to invest some time and resources in identifying real users as marketing influencers. Spending 20% of the expenditure on finding and adding trusted influencers to the mix, in addition to the established social media influencers, is a good idea. This method will lower the risk and increase the return on investment (ROI).
Step4. Before launching a user community, make sure you have everything in place
Before starting a user community, consider the characteristics that motivate users to join and keep them coming back. Users should derive some benefit from joining the community to stay active and interested. The fundamental advantage of starting a community is that it allows for peer influence and lobbying. Value exchange is required to encourage users to recommend the brand to a friend.
Aside from cash or free products, brands can also provide useful knowledge, tips, and hacks in the relevant field. Users come back to the community not only for expert guidance but also for advice from other users who have had similar experiences. Determine the reason for a community’s existence and give value to the lives of customers.
Step5. Managing of the Community
The method of community management begins with recruitment, which includes seeding, spreading, and referring. Seed the community by employing social media marketing to invite members from your database or by requesting social media influencers to invite their followers.
Using your brand to raise awareness about the community, whether online or offline, is a great way to start. For example, an invitation to join the community should be included in the packaging and sales receipts. After you’ve built up a decent user base, ask them to invite their friends to join the community.
Find a good, non-intrusive technique to encourage community participation. By conducting polls or asking questions, the business can encourage users to participate. Create a new community web destination, such as a website or an app, or run it using Facebook groups or other familiar user interfaces. There are also a variety of online solutions for effective community administration.
Influencer marketing will be around for a long time in the marketing world. It should, however, evolve with time. Rather than concentrating on the reach, add trust to the equation. To set your company apart from the competition, cultivate a community of actual users.
Step6. Create content that performs well
You’ve undoubtedly heard it before, but the content is king. Data can help you find the proper influencers, but that information is meaningless if your branded content isn’t up to par. Internet fads come and go in a flash. What could have been a great hit last year could now be a colossal flop. Keep an eye on the influencer marketing trends for 2021 to make sure your plan isn’t out of date.
You can see exactly what’s popular in your area using data from analytical tools. Take, for example, YouTube. YouTube is the world’s second-largest search engine. Data and analytics from influencer marketing track which keywords your target audience is searching for on YouTube.
A 75% reduction in keyword searches indicates that a topic that was hot a few months ago is gradually losing relevance. Similarly, if keyword searches for a topic have been consistent over the last four years, it may be perfect for evergreen branded content.
Conclusion
Influencer and affiliate marketing are excellent ways to expand the top of your funnel and educate an audience of engaged followers about your company from a reliable source. Influencer marketing may help you expand any stage of your funnel, from increasing brand recognition to generating sales. Always hire the best-suited influencer marketing agency in London for your business.
With influencers and affiliates available in every size and price range, every business may benefit from this relatively new strategy and experience spectacular results.
