WHY IS VIDEO IMPORTANT?
There is enough sign to suggest that technology, particularly social media, has shortened our attention span. Marketers have only 7 seconds to make an impression on their audience.
The only sort of material that can quickly connect and engage an audience is video. If your written or visual material fails to interest and excite the audience beyond the first few seconds, they will go on to the next article or video that does. Furthermore, people would rather watch a two-minute movie than read a 2000-word text.
The success and popularity of video content are not a coincidence. People enjoy watching videos, and businesses rely on video marketing to increase conversions.
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6 Reasons Why Video Help in SEO ranking?
This is a question we’ve heard a lot over the last few years. “Can video content marketing affect SEO rankings? “The answer is “Yes, it definitely can affect SEO ranking,” However, like with anything else in the digital marketing industry, you’ll need to invest some time and effort to get it right if you want to gain the rewards.
Improving SEO ranking from a video is more difficult than uploading a few YouTube videos into a web page and praying for the best. As with any content, it necessitates an investment in high-quality video material as well as a greater level of patience and effort in spreading that content far and wide throughout the internet.
So, let’s have a look at how video marketing may help in SEO ranking
1. Videos Tell Stories
PowerPoint presentations, like videos, are full of useful information. But presentations are not as popular as videos among the general public Because simply putting in the material isn’t enough to keep the audience’s attention.
In videos, hard facts are combined with good storytelling. These two together will be remembered for a longer amount of time. When marketers use stories to convey a message, the information is retained for a much longer period. It was discovered that four out of five people remembered a video even after 30 days. More than half of them performed a carry action.
2. Video Proves Your Content’s Value to Google
When determining the relevancy of your web page to a given keyword, Google evaluates more than simply content. It also looks at what other media you have available to search engine consumers.
A combination of text, image, and video content shows Google that your content is diverse and valuable. The more valuable your video content is, the more it would increase SEO ranking.
According to Cisco, the video will account for 80% of all internet traffic by 2019. So it’s no surprise that Google is anxious to rank sites that can provide video content to its viewers.
The trick for content strategists is to make sure that your video content is search engine optimized. This includes doing video keyword research and adding those keywords into your video’s meta tags.
3. Video Content Improves User Experience
Many marketers were concerned that videos would degrade the user experience. That couldn’t be farther from the truth. Videos promoting affiliate products will only improve the customer experience. There is enough data to demonstrate how videos generate traffic, keep viewers on a website for longer periods, and finally improve the website’s SEO ranking and rating.
• Users spend 88 percent more time on pages featuring video content.
• Web pages with at least one video are 45 times more likely to SEO ranking higher in search results.
Finally, unlike other types of content, videos provide viewers with complete control over the content.
Viewers have control over when, how much, and how they watch the content.
Because of its easy to use, accessible, and control over the material, video content is an attractive attraction that draws traffic, enhances user experience, and increases SEO ranking.
4. Video Boosts a Brand’s Social Presence
In your video promotion and distribution strategy, social media should always play a significant part.
Not only is it a great method to increase the number of people who see your material, but it may also help to increase SEO ranking. There is a strong connection between larger social media shares and higher SERP positions.
While social signals do not directly impact rankings, we know that they can have an indirect impact. Video has taken over social media. A video on Facebook has 135% higher engagement than a photo. The more engagement, the more it will increase SEO ranking.
5. Video Content Is Short and Concise
A 2-3-minute video can communicate information that would normally require several pages and thousands of words. Videos may effectively convey a huge quantity of information in a short period of time.
Furthermore, videos convey important information in a way that attracts the audience. An animated explainer video is more memorable than an eBook designed for the same objective. A brief video, unlike long-form text content, rarely has a dull moment. Short and clear videos capture the viewer’s interest and keep them engaged right up to the CTA.
Short and brief videos are beneficial for SEO ranking since they keep viewers on the page longer. According to statistics, 5% of viewers leave a video after only 60 seconds. By the end of two minutes, nearly 60% of the audience had left the video. The more video content you produce, the more high-quality traffic you can attract to your pages, increasing your overall SEO ranking.
People are increasingly watching videos on mobile devices. Smartphone users like short films since they can view entire movies while traveling, taking a break at work, and so on. Businesses should also keep in mind that more than 55% of videos watched on mobile devices are under 5 minutes long. So, if you want your target audience to watch the entire video, keep it short and to the point.
6. Video Marketing Can Improve Your Conversion Rate
customers are nearly two times more likely to purchase after viewing product videos than those who don’t. This is a clear sign that video can increase conversions.
If you currently have a winning SEO strategy, it is logical to maximize its value by using video to increase sales.
This isn’t just for ecommerce businesses. According to Google, 50% of people look for product videos before going to a store. You may attract clients to your physical locations by implementing video marketing into your SEO approach.
