The key to succeeding in almost any industry is by staying ahead of the game. The digital era has seen an unprecedented growth in the e-commerce business across all industries.
To stay afloat amidst intense competition, it’s important for companies to invest in technology and ways that can help them establish their authority over the Internet space. Videos are one such innovative way to accomplish the objective.
Video Content Ideas
The idea of a video is rather simple – put across your message at a much faster rate with multiple visuals and effective voice over.
Videos have several benefits for companies, which make them attractive as content marketing tools:
- They can increase conversion rates by up to 80%, according to a survey conducted by Wistia.
- 57% of customers are more likely to buy a product after watching a video about it, as per Smart Insights and Think With Google research.
- 65% consumers said that they enjoyed watching online videos as much as watching television, according to Marketer.
Video marketing is nothing new. However, the incorporation of videos in e-commerce platforms has brought about a new way to use them. The Internet is filled with an endless number of videos that are being used by companies to attract more traffic and boost sales.
This article discusses how online shopping websites can incorporate this innovative strategy to increase brand visibility and revenue generation.
Formats for E-commerce Platforms
There are a number of ways to incorporate videos in e-commerce platforms. The format depends on the type of product(s) being sold, the target audience and company’s resources. Some popular formats for creating video content include:
* Product demonstration
This is one of the most effective ways to create engaging videos that engage customers. Showcase your product’s features, specifications and various ways to use it. For instance, Nikon has a whole series of videos on how to take the perfect shot with their DSLR cameras.
This helps them build expertise in the minds of their customers while also engaging new audiences who are looking for information about their products.
* Testimonials
This is another highly effective format that companies are using to create content that helps them establish authority.
The key to succeeding with testimonial videos is by making them look authentic. Brand advocates are often used in the video to personally talk about their experience with the product or service. For instance, one of Hilton’s rooms was recently showcased on Facebook.
The hotel chain received a lot of positive comments from the users who were impressed by the amenities and services.
* How to
This format benefits companies that are looking for ways to create content that is easy to understand. Most people don’t have much time or patience when it comes to reading articles or watching lengthy videos.
A well-made How To video can make it easier for customers to understand complex topics. For instance, most people are probably unaware that there are dozens of ways to use Photoshop for different purposes.
This is where a well-made How To video can help companies engage audiences by providing easily understandable information.
* Product features
Videos are often most effective when they allow customers to see a product in action, rather than just seeing pictures of it.
The best way to showcase a feature is by demonstrating how your customers can benefit from using them.
For instance, e-commerce platforms selling digital products can create videos that demonstrate the steps involved in using the product. This will help potential customers get a better idea about what they can expect once they buy it.
For another instance, Adobe’s creative suite is a popular video editing and graphic design software that comes with several tools and features. A Product Features or How To video can be used by companies to demonstrate the utility of their products in an easy-to-understand manner.
Duration for E-commerce Platforms
The duration of your videos largely depends on what you are trying to sell.
For instance, if your product comes with assembly instructions, then it would be best to keep the video short and straight to the point.
On the other hand, if you are selling products that require extensive demonstrations or tutorials, then make sure that they are relevant to the customer’s context.
Target Audience for E-commerce Platforms
The type of video you are planning to create also depends on the target market you are trying to reach out to. Brand advocates can provide valuable insight on what type of videos customers would find useful.
It is important to keep the target users in mind throughout the process because this will allow you to create a video that is easy to understand and remains within the limits of your target market.
Get Right Resources
One thing to remember regarding videos. That is, they might be time consuming. also, it is costly for businesses lacking the necessary resources. Whether you intend to create a series or just one film. it is critical that you remain focused throughout the process.
The last thing you want to do is create a disjointed video. that engages your audience for the first couple of minutes before losing their attention.
If you’re looking for ways to make videos. that are more attractive and engaging. we can help you with eCommerce Video Marketing . Or if you are interested in getting started with e-commerce web design , we can help you with that too!
Blog Conclusion
Articles about how companies can integrate videos in their e-commerce platforms are very common. However, the number of articles written on this topic is relatively low. This makes it difficult for potential customers to get relevant information quickly.
This is where experienced professionals can play an important role because they know what users expect out of such articles.
A well-written article must provide information about the different types of videos that companies can use in their e-commerce platforms. It also needs to explain how these types of videos can benefit customers in the long run.
