You have heard about CRM software and how it is useful in different businesses. It is a tool that helps companies stay connected with their customers, identify their needs and improve sales and conversion rates. It does not only help in sales and marketing but also helps in every possible way for the development and management of the strong relationship between company and customers.
What is CRM?
Customer Management System CRM is software that uses all possible strategies, techniques, tools, and technologies for the development of a strong relationship with the customers. Using this software ensures smooth and efficient interaction with customers. It works by gathering all the valuable information about customers through multiple channels and store this information for the automation of marketing thus sales. The main target of CRM software is to focus on the relationships with customers, employees, and suppliers. With the implementation of CRM software, it becomes easier for the company to manage its sales and conversions. Dynamix Systems is a group of specialists providing CRM consultancy Manchester.
What are the Benefits of a CRM?
Some of the common benefits of using CRM software for your business are:
- It helps in improving customer retention by as much as 30%
- It helps to make the best use of data available, and a company will never lose any customer due to incomplete data
- Customer management software helps in providing complete information about customers that will help the company in providing the best services and eventually get easier conversions of leads into sales.
- Some of the best CRM tools are designed in such a way to make repetitive work so much easier and simpler for the employees of a company.
- CRM software provides easy access to the data. Since all the important data is collected in one place. Also, it provides seamless integration to different teams.
- CRM software provides correct and precise analysis of the data that can be easily integrated with different tools to generate reports and insights.
Why is CRM used for Sales?
If adopted and used carefully, CRM software can boost the performance of any sales team efficiently. It helps the salespeople store their contacts, sales, activities, and plans in one place safely. Also, it provides easy uninterrupted access to the database from multiple locations. It keeps salespeople in touch with the customers which leads to a stronger customer base. A CRM software helps the salespeople to excel in several important areas such as:
- searching, sorting, and qualifying leads
- Optimising and prioritizing tasks and plans
- Performing proper follow-up on sales opportunities on time
- Prioritizing follow up activities
- Increasing target reach rates
What is the Conversion Rate?
When a visitor on your website makes a purchase or completes a goal from a company, the total percentage of all the visitors on your website that convert is called the conversion rate. The goal of the company could be anything. For example, online sales lead form completion or email sign up. It depends on the website or goals set by the business. For the tracking of conversions, conversion rate, and cost per conversion, CRM software is used.
How can you Convert Leads into Sales with a CRM?
Use Data-Driven Leads
Converting leads into sales requires more than just a name and contact number of a visitor. By using CRM software, you will get enough information about the lead such as their personal information, interests and the solutions they have been using. This detailed information can help the sales department to put forward their sales strategies accordingly.
Understand Qualified and Unqualified Leads
Keep in mind that only qualified leads are regarded as true potential sales leads. Saying goodbye to the customers you earned through hard work can be overwhelming, but this can help you stay focused on the leads that are qualified and have guaranteed purchases. CRM software uses a technique based on different parameters. By using this technique, the marketing team can easily qualify or disqualify a lead. The parameters can vary from company to company and can be opened emails, downloaded content, or clicked links.
Respond to the Qualified leads
you can easily get significant organic traffic if you have your marketing strategy in place. But the crucial step to convert leads into sales is to respond to qualified leads priorly. Your potential clients will not wait for days so the good thing you can do is to follow up on the leads as soon as possible.
Follow-up through calls and Texts
Do not stop after responding to the leads once. It takes more than that to convert leads into sales. Your first attempts are more likely to get unanswered. To obtain a solid response from the potential leads, you have to follow up at least six times. In this stage, your CRM software can help you a lot in providing efficient follow-up by sending a customised notifications, texts, emails, etc.
Use different methods of communication
You can use different methods for communication with your potential leads. From calls and texts to customised emails, you can do anything to stay in touch with your customers. Communicating through different channels does not only make your presence visible but also allows the customers to choose the way they prefer. Since different individuals have different preferences, some prefer to receive emails so they can respond whenever they wish.
Customer Relationship Management software has always been a great tool for businesses to automate their sales and marketing and grow in the market. CRM software makes sales easy and helps the business to generate and follow leads. By knowing so many features of CRM software, you can understand how crucial CRM software is for businesses for their growth and success. Your main goal while implementing CRM software should be the growth of your business, filtering out unqualified leads, and sharing the right content to the qualified leads. By doing so, you can eventually increase your sales.
Related Article: CRM and its role in the Sales Management Process