Digital marketing for clinics and offices. When it comes to this, we are sure of one thing: what you want are more patients, gain visibility and become a true reference in the health area.
However, maybe you’re a little lost in reaching these goals. But we assure you: working with medical office marketing or medical clinic marketing is the best way to achieve your goals.
Don’t be fooled into thinking that this type of marketing only consists of posting a few weekly posts on social media. After all, anyone could do that. Instead, effective marketing combines website, SEO, blog, and social media strategies to win new customers, educate them, and convert them.
Want to understand exactly how to do this? Do you want to know what digital marketing is? Then, we brought the most efficient tips from a digital marketing agency to apply healthcare marketing actions in your business.
Have a professional brand for good digital marketing for clinics and medical offices
Even if you want to publicize your services, understand that you are a brand, which is very important to generate credibility. Therefore, postponing the creation of a good logo to present in printed materials, websites, and social networks is harmful to your marketing.
Before even starting to publicize anything, it is recommended to have a professional-looking brand. If you don’t have the skill or time to create it, look for professionals specialized in the subject. A digital marketing agency can assist with this procedure and public disclosure.
Consider whether the site you currently use is suitable for attracting customers. For example, is it fast, has a good layout, and is ready for conversion? The application will be denied if the answer to these requirements is no. It’s time to hire professionals to improve your site.
In many cases, a quality website is a difference that makes a patient choose your competitor, not you. So to avoid this kind of situation!
If you want more information about digital marketing please visit https://www.healthcaremarketingagency.net/
Produce informative content for digital marketing for practice clinics
It is considered that we are currently in the information age. This means that people are in search of knowledge. They increasingly want to learn and are very curious about topics in the health area. However, there are so many sources with conflicting information that it is difficult to know where to get the right answer.
A great way to use strategic healthcare marketing is through content. It can be on Instagram, Facebook, or a blog. What matters is bringing relevant and reliable information to your audience.
In addition to helping you gain followers on Instagram and other social networks, this strategy, put into practice by every digital marketing agency, still makes you an authority in the area.
Choose the most relevant social networks
There is no shortage of doctors, clinics, and other healthcare businesses on the market that only have a social network. They’re on Facebook, Instagram, or a website, seldom all three simultaneously. That is, a more varied audience will not discover them.
Social networks have different audiences. The trend is for people on Facebook to be older and less engaged, while Instagram is growing steadily among young people. The ideal is to reach both niches with quality content and digital marketing actions for health.
Just be careful not to be present on the country’s two most relevant social networks and forget about the site. It remains essential for digital marketing for healthcare. It’s important to your healthcare website design for traffic, even if you’re already on Facebook or Instagram.
Use your email list
You probably have a patient register that you rarely use. Start moving it through email marketing, the main customer loyalty tool, excellent for sending them informative content, educating them, and making them more familiar with your brand.
You are keeping in touch with the client, even after they have finished their procedure or seem not to need your clinically important. Then, the next time he looks for someone with your expertise, you will be the first one he contacts.
In addition, email is a more formal and less invasive tool to communicate, widely used in the strategies of any digital marketing agency. If the customer feels uncomfortable, he can get off the list. It’s simple, fast, and great for user satisfaction.
But be careful. Prevent your emails from being recognized as spam by the recipient’s email using email triggering tools.
How can a digital marketing consultancy help?
Each of the tips we have given in this article demands a precious resource from the health professional: time. That’s why it is looking for a digital marketing agency to help you is interesting. In addition to saving time, a digital marketing agency for doctors will tell you how to gain followers and help you apply more efficient and specialized digital marketing strategies for clinics and practices to your business.
What is inbound marketing in digital marketing for clinics and offices?
Digital marketing for clinics and offices has developed through inbound marketing. The name in English designates a set of digital strategies that aim to simultaneously connect to the patient in a less invasive and more efficient warily; not all clinic and practice managers consider it important to have an effective digital strategy. After all, patients usually arrive by referral. However, inbound has brought a very interesting alternative that attracts potential patients without selling directly (at least at first).
It leverages content to generate interest in people who find your business on the internet. Thus, the patient looks for the clinic spontaneously instead of being “forced” to do so, as in traditional advertising.
Connecting with those interested in your practice or specialty increases the chances of a new patient. It is a more targeted type of marketing that avoids reaching all people and focuses on who can deliver results.
What is outbound marketing? Should we use it in medical marketing?
Outbound marketing is another important concept to understand before working with digital. While inbound tries to convince the consumer to contact or schedule an appointment in an indirect and non-invasive way, outbound is almost the opposite. It allows salespeople, attendants, or the brand to reach potential consumers, outbound as telemarketing calls, bulk WhatsApp messages, or pamphlets delivered at traffic lights. While these direct prospecting strategies are part of the package, it is much more than that.
Currently, it is common to use outbound as a complement to inbound. Your strategies help make the result more massive. Their ads, for example, have the potential to reach thousands of people who would take much longer to contact the brand otherwise.
Best digital marketing strategies for clinics and offices
Digital marketing for clinics and offices becomes more necessary as competition on and offline grows. Today, patients in almost any city have dozens (if not hundreds) of clinics and healthcare providers to choose from. Without marketing, deciding who to turn to when scheduling an appointment is difficult.
Why does your clinic, in particular, deserve attention? That’s what you’ll determine using the marketing strategies below.
Digital marketing for clinics and offices using content
Content marketing is part of digital marketing for clinics and offices. Its objective is to provide information about its area of expertise and inform and educate potential patients. When you share information, whether through you use posts, videos, or reels, you can get the attention of your possible audience.
After this first contact, the public expects to receive new content about what interests them and should gradually increase engagement. This form of marketing can be applied organically or paid for. At organic, we could win over new patients long-term and generate loyalty.
With digital ads, we increase the recognition of the clinic or hospital by the public and convert leads into effective patients.
Digital marketing calendar for clinics and offices
Many people try to start digital marketing for clinics and offices without much idea about the area. After the first few posts, the source of ideas dries up, and each day of publication is postponed. After all, what to post to attract the public’s attention?
The tip is to create a calendar of the topics that a clinic manager intends to work on in their digital marketing. The period can range from a few weeks to a few months, perhaps an entire semester. What matters is creating a selection of relevant topics monthly and including them.
You might not be able to create posts while creating the marketing calendar, but that’s okay. The important thing is to create a disclosure guide to follow over time. It will be the basis for the weekly strategies that your team adopts when promoting the business and trying to win new patients.
In the calendar, you can include:
- Important dates for the clinic;
- Awareness months (such as Yellow September and Pink October);
- Commemorative dates;
- Information on seasonal diseases (e.g., flu and dengue);
What matters is to have a guide to continue publishing stably over time.
Digital messages in digital marketing for clinics and offices
Digital marketing for clinics and offices goes beyond social media strategies. Sometimes we need to get closer to potential patients or even current patients. Online messages allow medical professional to reach their patients during their routine.
The purpose of messages through digital APPs, such as Whatsapp and Facebook Messenger, can be to acquire new patients or retain current ones. For example, imagine someone who had a recent appointment with a plastic surgeon. Even if the person has not yet decided to schedule the procedure, routine periodic about preoperative care and possible outcomes increase the chances.
The same goes for anyone who is still trying to decide to schedule an appointment. Interested people can include their number in a field on the website to receive more information about the specialty. Thus, they can better understand what it is about before deciding once and for all.
There is still a chance to use digital messages to reduce dropouts and rescheduling. Schedule a reminder for a few days and one day before the appointment.
Email marketing through the website
Have you noticed that most sites leave a field for the patient to register their email address in some list? Email marketing is one of the most common digital strategies and is still quite efficient.
Despite contacting the lead directly, it is less invasive and can still bring you, potential patients.
As emails deliver information to the public, people connect better with the clinic and its specialties. Thus, we were able to guide each one through the purchase journey, which ended with the long-awaited scheduling.
When the person leaves their email, they have a goal in mind. Maybe he’s getting a weekly newsletter with medical news. Or understand more about a specific procedure. What matters is achieving this goal and delivering even more information until you can take the potential patient to the clinic.
Engagement in medical social networks
It is now common to follow your trusted doctors on social media. It’s a way to get reliable information in a world full of fake news and unclear data. But it’s not enough to follow to have results with marketing!
Those who work with efficient medical digital marketing for clinics and offices can stimulate engagement through strategies. That means using everything social media offers, from groups to question boxes in stories.
Does that mean you will get results once these tools? Not exactly. As we said, everything requires a long-term strategy. Question boxes, for example, fool many people who think their audience will start interacting quickly.
Because it is a medium that requires some effort (thinking about the question and typing it), the audience must be used to interacting in other ways before. So anyone wanting to get to that point should first introduce posts that provoke likes and comments. Maybe even a previous strategy to increase shares is interesting.
Keep up with the strongest medical marketing trends
Medical marketing continues to evolve along with the regulations of the Federal Council of Medicine. Those who have not yet started studying the rules should do so urgently but need to add one more homework to the list: keep an eye on digital news.
A few years ago, no one thought that making fun videos to explain complex medical topics would work. But unfortunately, today, many still don’t know how to use stories to interact or have not even tried Instagram reels yet.
Social networks, in particular, receive constant updates and news. Its goal is to keep the public’s interest through new things, something that creates an additional challenge for medical marketing. We need to find out what’s recently come up quickly and leverage that to generate even more patient interest.
Work with patient indications and evaluations
At least 90% of Brazilians already use Google before visiting a business. It doesn’t matter if it’s a restaurant, a store, or a clinic. Your ratings on the platform need to be good enough. Otherwise, the place is barely worth a face-to-face visit or call to schedule an appointment.
Unfortunately, not everyone who leaves the office remembers going to Google or social media to evaluate. It is a problem that can only be solved through proper marketing strategies.
When we think about digital marketing for clinics and offices, we often forget about it. However, it’s also important to work on it to get favorable reviews and increase your chances of being found in a search.
We want potential patients to find a Google My Business rated five stars and full of praise. How to do this? Strategies range from satisfaction surveys with prizes and pampering to automated messages asking for a patient assessment the day after the appointment.
Digital marketing humanization strategy for clinics and offices
Digital marketing for clinics and offices needs to show the quality of their service. Several clinics work humanized, even without understanding the term, but they still have difficulty offering this to the public.
In this way, those who have already been through difficult situations at the hands of health professionals may be in doubt before looking for the space. Everyone wants to know that they will be treated as more than just a number on a calendar. Those who provide this experience also need to demonstrate this on the internet.
Something impossible with errors, like using poorly programmed chatbots that make users ask the same thing dozens of times without getting an answer. Or stop answering the clinic’s Whatsapp due to lack of time.
Humanizing may seem complex, but it starts with simple actions. First, anyone who wants to adopt this strategy must start connecting with their audience. Develop ways to talk to followers, and you’ll be on the right track.
Digital marketing for clinics and practices using Google My Business
Google My Business is an indispensable tool for digital marketing for clinics and offices. The reason is simple to understand: it allows thousands of users to find businesses near them every day.
When someone searches for “restaurant” using geolocation, they take advantage of companies with a profile. The same goes for clinics, specialties, or procedures. The platform uses location to show the user where he can get quick service without traveling far.
Have you ever thought about showing up to all users in your city when they search for clinics? In that case, your digital marketing strategy needs to consider Google My Business.
Start by creating a listing for your company, but don’t stop there. After confirming the location, you need to keep all the information up to date to appear among the first results. Including photos, posts and reviews is also a way to stand out.
So when creating your posting calendar, remember that Instagram and Facebook aren’t the only ones you should pay attention to. Google is also waiting.
SEO to improve site positioning
Anyone who already has a website needs to start working on SEO. Those who still don’t have it need to create a website and take the opportunity to launch it on the web with optimizations for search engines. Combine that and Google My Business, and you have a powerful marketing tool in your hands.
Best of all, we are talking about organic marketing. When we use keywords properly on the website, it starts appearing in search results without attention.
Thus, a greater amount of people must visit it over time. And the more people that visit, the more appointments we’ll get.
Of course, SEO (search engine optimization) doesn’t exist in a vacuum. He needs content marketing to get even better results. Working with email marketing and social media is another way to strengthen you.