If you own an e-commerce site, you’re probably using Google Analytics to track traffic and user behavior. You may have noticed that people are being dropped from the page or doing the specific action since they failed to complete the task. You are not the only one who is dealing with this problem; many other e-commerce business owners have experienced the same difficulties.
The rate at which website visitors “bounce off” before converting is referred to as the bounce rate.
The most significant part of any digital marketing approach should be your website.
As a result, a low bounce rate can render all of your other marketing efforts ineffective!
What is a good website bounce rate?
The bounce rate of a website varies depending on the industry and from website to website.
However, according to Quicksprout, the following are the standards and realistic expectations for average bounce rates:
Websites with content: 40–60%
30–50% of all leads are generated this way.
70–98% of people read blogs.
20%–40% of retail sites
10%–30% of service sites
70%–90% of landing pages
What Are the Risks of Having a High Bounce Rate?
People aren’t exploring your website if your bounce rate is high. They’re simply landing on a page and then departing without browsing the rest of your site.
When you have a single-page website, having a high bounce rate is acceptable. A high bounce rate is something to be concerned about if you have a multi-page website.
Here are some tips to be followed by a web design company to improve the bounce rate of a website.
Reduce the time for a page to load
When a visitor comes to your website or mobile app, the time it takes for the page to load is critical. If your website makes users wait, it’ll be even more aggravating. As a result, the user experience worsens.
Your website should load in three seconds or less. If it takes longer, there is a greater likelihood of a bounce rate. Because most users are impatient and will not wait for slow websites. They’ll go to a speedier website instead of yours.
As a result, extraneous website features like Flash that slow things down must be removed. Keep the number of photos and movies to a minimum and compress them. Reduce the number of page redirects and HTTP requests. Remove any extraneous characters from your code as well.
Use a visual hierarchy to organize your information.
Making ensuring your website’s most vital features are also the most appealing is one of the most significant pieces of web design advice we can give.
Bold typefaces, large text sizes, and vibrant colors can all aid in the creation of a visual hierarchy.
Using clear visual signals to show website users what is more significant and what is less important on your website.
Simple to Use
Visitors should be able to navigate with ease. When a user initially visits the site, they must know where to go next in order to find what they’re looking for.
If the navigation is not obvious and a little perplexing, they will most likely quit the website. Users will depart quickly if they are confused where to click next.
On the other side, navigation bars are a wonderful tool for directing users. If a website contains a roadmap or navigation bar, the bounce rate will be lower. As a result, make the navigation headers large and visible to make them easy to find.
Make good use of colors
What people can’t see, they can’t read. They won’t read anything they can barely see.
Always make sure your website’s text is a different color than the background.
There’s a reason why black writing on white paper appears in 99 percent of books. It’s simple to understand.
Playing with color is OK and encouraged, but be sure the colors you choose complement one another.
Nobody likes to read a brilliant blue font on a lime green backdrop because the contrast is insufficient and the text is difficult to read.
Similarly, a lime green backdrop with a hot pink typeface will not work; there is simply too much contrast and can strain users’ eyes.
Use colors that are complementary to one another and contrast just enough to make reading easy.
Have a Call-to-Action that is relevant to your audience (CTA)
There should be a clear call to action on the web page for users to follow. You should be able to find it within the first few seconds.
A CTA allows your visitors to execute a range of actions. To build a CTA, you can utilize banners, advertisements, links, videos, and other media.
You’ll receive a lot of bounces if your CTAs don’t match the following page on the website.
Final words
Many e-commerce websites suffer from a high bounce rate. Bounce rates vary depending on the industry and website.
Do you want your website’s visitors to be interested in it? So, if you see you have higher bounce rates than the average, it’s worth looking into why. Customers will return to your website if it is user-friendly and contains the information they seek.
Contact a reputable web design company in Toronto if you want to lower your bounce rate, increase engagement, and increase conversions on your website. Alternatively, hire web designers from web design Toronto who have years of experience in website design and can provide a wide range of web design services.
