Although there are many solutions to market your business, yet no tool is as effective and as economical as WiFi marketing solutions. It is a very effective strategy for you to turn your store’s visitors into paying customers. Many stores are already offering free WiFi to their shoppers, they just have to turn this WiFi into a marketing tool. If you don’t do this, you will miss out on a significant opportunity for growing your business. Also, the WiFi marketing tool will help you in understanding your flaws with its feedback feature.
According to Statista, there are over 4 billion smartphone users in the world, and a majority of them always carry these devices with them. This is because they want to keep themselves connected and updated about the rest of the world. And without any doubt, they bring their phones to your store, and if you offer guests WiFi, they will like to return to your store in the future. This is why more and more retailers are following the wind and offering WiFi marketing solutions in their venues. If you wish to learn more about this strategy, continue reading.
What is WiFi Marketing and how does it Work?
It is a strategy by which retailers provide free WiFi in-store in exchange for customer contact information. They use the captive portal tool to fetch customer data. Retailers then use these contact details to ask for feedback and for the purpose of remarketing. For doing this, they send out marketing campaigns, like email newsletters and SMS to these customers.
When a shopper comes to your store and sees the WiFi symbol displayed, he tries to connect with it. In this effort of making a connection, he will encounter a signup form or page before he can start browsing the web on your store’s wireless network. Once he provides the contact information you’re requesting, he’ll be able to use your store’s WiFi. There is another option of signing in too; he can use his social media account for making connections.
Furthermore, after he has started browsing, you can control which webpage loads first on his device. For instance, you can choose to send anyone who connects to your free WiFi directly to your website. It’s also common practice to direct people to your social media pages to increase your online traffic.
How Can WiFi Hotspot Marketing Help Your Business?
There are many ways to boost your business that you can avail yourself of only with guest WiFi. Here we have enlisted a few of those,
Offering Free WiFi in Itself will Attract Customers:
People, nowadays, are highly dependent on internet connectivity. If a customer has to choose between two restaurant venues (one offering free WiFi and the other not), he will be more likely to go to the one that provides free WiFi. If your venue is one of them, it will likely boost your business, especially if your competition doesn’t have WiFi. Even large enterprises find a customer experience value in offering guest WiFi.
Provides Customer Data:
Social WiFi gives you a wealth of customer data. For fetching this data, you will use a captive portal tool. At a basic level, this marketing strategy gives you customer emails, social media accounts, and phone numbers. Furthermore, using this tool, you can check when each customer visited your store, how often they visit and see if they’ve visited more than one location. And more advanced systems may also allow you to track their foot traffic as well as send push notifications with exclusive offers based on where they’re standing in your store.
Helps in Improving Business to Customer Relationship:
The wifi tool can help you build deeper relationships with customers. It gives you the opportunity to reconnect with customers well after they’ve left your venue. The data you’ve collected through WiFi will allow you to send more impactful marketing campaigns, which is great for your bottom line. Moreover, by analyzing how customers traverse through your store, you can make your business and sales strategies
The Wrap Up:
We all know that WiFi marketing for businesses is a great way to increase profits, but only a few offline businesses are availing themselves of this opportunity. Most businesses don’t have this marketing strategy in place either because they believe they are already investing enough in marketing or they don’t believe this technique can actually benefit them. They don’t understand that they’re missing out on tons of potential customers and revenue. Hence, if you consider the aforementioned benefits of Social WiFi, you will realize that this is the best tool to use in marketing.
