Your WooCommerce site began with an idea to provide a solution to a problem or bridge a gap in your community. As a business person, you have discovered innovative ways to help people through your product or service. However, there must be some problems that keep you from keeping current customers and keeping them interested.
So how can you still engage and retain your customers? The best answer is to offer customer loyalty programs.
Building customer loyalty helps your business stay in touch with your customers’ needs and make them feel valued. When you have loyal customers, repeat order rates automatically go up.
Gamification has become the biggest phenomenon when talking about customer loyalty programs in a WooCommerce site. If you want to take your loyalty marketing game to the next level, you can use a rewards program for WooCommerce.
How to Build Customer Loyalty Programs for a WooCommerce Site
Before we jump in to find different methods for a customer loyalty rewards program for WooCommerce, let’s dive in to understand what a customer loyalty program is?
What is a Customer Loyalty Program?
A customer loyalty program is a system based on rewards that organizations design and run for customer retention. Customers can be rewarded with discounts, points, or exclusive offers only for existing clients.
There are different loyalty programs you can offer on your WooCommerce site. Some are mentioned below:
Point-based Customer Loyalty Program
This program is among the familiar loyalty programs where customers are rewarded with points with each purchase. After customers earn points, they can use them to get different things, like discounts, gifts, and access to special sales.
Tiered Customer Loyalty Program
This loyalty program is based on a status system where customers will be rewarded for climbing tiers after spending a certain amount linked to each level. Every tier offers better rewards for the customers. Tiered customer loyalty programs keep existing buyers motivated and entice them to spend more to gain rewards. The captioned program is the best way for all competitive industries to retain brand loyalty.
Subscription-based Customer Loyalty Program
In this customer loyalty program, organizations offer a low-cost subscription option. These subscriptions can be annual or monthly, along with an advance fee for additional perks. This customer loyalty program relies on customers who want to sign up to save for the long term. The subscription entices customers to spend regularly and for a longer length of time.
Promo Codes
Whether you have just started or already have an established WooCommerce store, you always need to increase sales. Sending promo codes with irresistible offers can do just that.
Irresistible deals may include a certain percentage off on electronics items or a gift voucher for buying bakery items. Use email to send coupons, codes, or vouchers with promo codes.
Keeping loyalty programs in perspective, you can’t ignore the importance of gamification, especially for WooCommerce sites. Gamification has become the biggest phenomenon that enables you to take your loyalty marketing game to the next level.
To give your customers a better gamification experience, Gamification for WooCommerce is the way to go. Gamification for WooCommerce is a premium extension that offers a seamless way to integrate gamification into any WooCommerce site. This high-end WooCommerce plugin helps you to incorporate a gamification package in one WooCommerce site that provides the following features to increase brand loyalty:
- Ranks
- Badges
- Coupons
- Reward points
The Benefits of Building a Loyalty Program for a WooCommerce Site
Increase in Revenue
Increasing the customer retention rate is a massive way to see an increase in profits as loyal customers trust your brand. They are more likely to spend money on your offerings than new customers unfamiliar with you.
Since loyalty programs entice customers to purchase more due to the incentives offered, they shop more. Thus, it’s a win-win situation for both you and your customers.
In summary, you don’t need to offer much to reap the benefits of loyalty programs. Even a free cup of coffee or 10% off on their next purchase can do a lot.
A Boost in Brand Awareness
Overall, your products and brand get a huge boost due to the customer loyalty programs. They make it easier for existing customers to remember you next time they look for a similar product to yours. However, a well-designed customer loyalty program can encourage them to try a new product.
For instance, you have a website for a grocery shop, and you are offering a reward for every 10 points a customer collects (1 cup of coffee equals 1 point). As a return, instead of inviting customers to a free coffee, you could offer a croissant or a muffin to try another product. In this way, you can promote other products that buyers can love and get enticed to return for more.
Moreover, you can play with the reward system to make sure your customers don’t get bored and continue to try other products.
Word of Mouth
One of the most effective ways to reach potential customers is to entice existing customers to recommend your products and brand. Customer loyalty programs can massively help to spread word of mouth.
The best thing is, people who are unaware of your products cannot recommend you only because they don’t know about you. If you want to get people to come back to your WooCommerce store and buy more products, you should offer a luring loyalty program. They can then recommend your store to their friends and family.
Final Words
A rewards program for WooCommerce can be a great way to encourage customers to keep buying from your store. If you set up a points system that offers decent rewards for the money customers spend, they might end up spending more money over the long run. Also, with the benefits mentioned above, a well-crafted loyalty program can be a game-changer for your WooCommerce site.
