Are you running a top web development company in 2021? Then, if you want to maintain your company’s top position in 2022 as well, you have to adopt the top seven web development marketing trends.
Today, companies want to hire web developers who can help them develop highly futuristic and innovative websites. So, to meet the market demand, you have to understand the trends and accordingly offer top-notch web development services to your clients.
- Augmented and Virtual Reality Websites
Today, users are looking for an immersive multimedia environment to connect with the brand. Especially after the COVID-19, online shoppers want eCommerce websites or other websites to offer them a highly realistic experience, so they don’t miss the real shop experience. In fact, AR/VR market size is projected to reach $10 million in 2022.
Therefore, virtual reality and augmented reality are two technologies that CTOs should instantly add to their web developers’ portfolios. If you are developing a gaming portal or online shopping site, VR/AR can help you develop something unique and innovative to entice audiences and increase your business reach.
- Chatbots
Whether you are developing a mobile app or website in 2022, chatbots are something that you will find everywhere. Users want to integrate with their business in real-time before purchasing anything online. Plus, with the expansion in machine learning algorithms, advancement in chatbot technology has been seen a lot.
Lately, MedWhat has become a great chatbot that has helped patients receive accurate diagnosis and treatment without stepping out of their house. Besides this, many other popular chatbots are available such as Fandango, Sephora, Wall Street Journal, National Geographic, AccuWeather, TGIFridays, Western Union, etc.
- Artificial Intelligence and Machine Learning
Artificial intelligence and machine learning have been hustling the website development market for a very long time now. The global AI market size was valued at $62.35 billion in 2020, which is expected to reach a CAGR of 40.2% between 2021 to 2028.
Today, all top web development companies are working with Natural Language Processing (NLP) and machine learning to create a better user experience. For example, YouTube uses NLP to create video subtitles automatically after understanding the audio.
In the coming days, AI will become a prominent part of the business workflow and website structure. So, CTOs should start hiring website developers who can embed AI and ML components seamlessly to websites.
- Voice Search
Thanks to the Internet of Things explosion, voice search, and smart speakers will become a prominent part of the web development process in 2022.
It is projected that 8 billion digital voice assistants will be used by 2023. This growth will impact both developers and users in 2022. That means developers need to adopt voice search engines to smoothen user’s interaction with websites.
Here are a few things to consider for optimizing your site for voice search:
- Use small paragraphs in the introduction; if possible, use tables or bullet points.
- Adopt a conversational tone in blogs and product descriptions.
- Draft your keywords in Q/A format rather than single keywords or keyphrases.
- Use mixed terminology like varied keywords and phrases to cover all the relevant questions.
- Progressive Web Applications
PWAs aren’t any new website development marketing trend. But it will stretch in 2022.
With the increase in mobile devices usage and change in user’s expectations, the PWA experience will gain more momentum in the future.
PWAs facilities website to load quickly and even offline. They recreate the in-app experience within a web browser and ease developers’ workload of creating native applications for every device.
Pinterest PWA is a great example here. This has enabled Pinterest users to easily access their pins without even logging into the app.
However, developing PWA is a much longer process than traditional websites, especially when you have to embed personalized elements to it. Therefore, CTOs should work on simplifying the PWA development process in 2022.
- Single-page Applications
SPAs, aka single-page application trends, are already highly popular among smaller companies. That’s because these websites are less expensive to develop and are quicker to load.
Not only small companies, but the big companies like Google and Facebook are also today using the SPAs. Due to the JavaScript-based frameworks and online users boom, you should expect more companies to adopt SPAs.
So, today if you wish to offer a fast and easy web development experience to your customers, SPAs are what you need.
- Aesthetically Pleasing Websites
Besides the technically rich website, CTOs need to focus on the aesthetic appearance of the website as well. The emphasis on user interface and motion UI will take the website design to the next level.
Today, when a user visits a website, they want clean and engaging design. For this, motion design helps to create an intuitive interface that guides users and tells them what to do. In motion UI, visual cues are used to make web applications respond to users and build more fluid moments.
Also, simple animations are trending nowadays. This way, you can make your web pages more visually engaging without compromising the site speed.
Parting Thoughts
The website development service landscape will take a big turn in 2022. You should garner up your web development team today and prepare them to create highly technical and intuitive websites for the better tomorrow.
Author Bio
Sagar Chaturvedi is your go-to-tech person who manages your end-to-end eCommerce, complete app and web development with the latest technologies like blockchain, AR, VR, IoT, POS, and so much more.
At Arthonsys, we have already introduced the latest website development trends in our team. We are all set to provide dynamic and modern web development solutions to you. So, just connect with us anytime to develop your business site.
