Now that you have Swipe cart, creating a mobile app is easy! You just need your website URL and your mobile app is ready to go within a couple of hours or days. But the real task lies ahead- to get traffic to your mobile app.
We know, social media marketing is the first thing that comes to your mind when we talk about getting maximum downloads of your app. But believe us, there are other ways too. It is a combination of the right marketing strategies done at the right time.
Without further delay, let’s get into the ways and means through which you can get traffic for your new mobile app.
Optimize app store page
Just as SEO is crucial for your website’s visibility in the search engine page results, ASO is for your app’s visibility in the app store page results. Yes, ASO stands for app store optimization and there are certain guidelines crucial to gain visibility in the organic search. Every app uploaded in the App Store/Play Store will have an app title, short description, long description, app type, and app screenshot section. If your aim is to be at the top of the search page result, all these have to be optimized for it.
The first step begins with the research of your app’s relevant keywords. Infuse the keywords into the title and description tactfully. Your description should give an essence of what viewers can expect from the app. Add high-quality optimized images those are usually the screenshot of important sections of your app. A short fun video of your app or an informative video of what your app is all about is a must if you want to get traffic.
Ratings & reviews
Getting ratings and reviews in quantity for a new app is impossible. But even if the few ratings and reviews are good, they will have a significant positive impact on the visitors. When your app is new, you can ask your friends, family, and their social circle to download, use, and review the app honestly. Take the negative feedback as positive criticism and work on making it better. The more exposure your app gets, the more likely someone will click on it to download.
Pre-launch campaign
Your mobile app marketing plan has to start much before the app launch. This is because you give your existing customers some time to register the app launch in their brain and this is done by revealing the app step-by-step until its actual launch date. Get active on social media and start by launching a teaser campaign. Build momentum gradually so that it peaks right on time for the app launch.
Website or webpage
Create a dedicated website to the app or even a separate page on your existing website. It is not necessary that you create it after the app launch. Instead, you can make it the landing page of your teaser campaign. You can even try collecting the email ids and contact information of the enthusiastic visitors on the website. This way you are ready with your target audience much before the app launch.
Website traffic on mobile app
Did you know that app promotions on your existing website can bring 3x more app downloads? Yes, if you already have a website, tell your visitors about the app. One way is to create a dedicated webpage for it. The other way is to create a section on the homepage for your app and place a link to the App Store/Play Store for visitors to click on it and download the app. You can also create banners on your website homepage telling the visitors about discounts if they download and shop from the app.
Paid traffic
It’s an open fact that paid advertising is the fastest way to get traffic to your mobile app. And yes, it is cost-effective too. There are umpteen ways of paid advertising. Optimize your campaigns by
- Segmenting your users
- Creating relevant content
- Distributing the budget in A/B campaigns
This way, you get maximum traffic at minimum costs.
Social media marketing
The social media platform is the place to be for the effective promotion of your app. You cannot miss it by any chance. Instagram, Twitter, Facebook, Tik Tok, promote your app everywhere.
- Create rich visual content in the form of GIFs, videos, and images.
- Opt for sponsored campaigns on platforms where your target audience exists.
- Join networks and communities to promote your app
- Hire social media influencers to share and tag your app posts
Social media marketing is a sure-shot way to increase traffic because the world today is present on it.
Email & SMS campaign
Before you start your email campaign, make sure you have a solid social media presence. Create email campaigns telling people about your app’s features and functionalities. Keep it simple and target one feature or functionality at a time. Create a compelling subject and CTA to entice the readers to click on the link and take action. Similarly, you can include freebies, gifts, or discounts in your SMS campaign for users who download and use your app.
Referral traffic on mobile app
Referral traffic that is reputable and relevant can add to the effectiveness of your organic app marketing strategy. You can get others to promote your app link and when you get a good link by reference, it boosts your visibility on the app store. There are quite a few ways to get referral traffic-
- Promote the program through emails
- Run mobile ads
- Share it on your social profiles
- Promote it on your website
- Run an SMS campaign
Incentivizing participants with monetary remuneration is a profitable strategy to get traffic through a referral program.
Submission on app review sites
Your app marketing strategy must include submission to app review websites. Here, a team of reviewers review your app and put them on their website thus educating users with your app overview. There are hundreds of app review submission websites and you can make a list of the best ones and submit your app for review. Of course, there are some paid categories. But even then these reviews are unbiased and honest which adds to the value of the published reviews. Some of the popular app review sites are Business Insider, Gizmodo, Mashable, and PC Mag.
Conclusion
How can I get traffic for my new app? – Actually, there is no direct answer to this question. We have listed 10 strategies to get traffic and it is up to you to find which of these combinations will help you. At Swipecart, we suggest clients to include a detailed app marketing plan ahead of the launch and do some of the pre-launch promotions. This will solve the problem of mobile app awareness and give you the right start.
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