Selling on Amazon in 2021: Amazon Seller Guide
This article will show you how to sell on Amazon and why you should list products on the marketplace. You’ll also learn some tricks to increase your Amazon sales. I will also dispel myths regarding selling on Amazon for beginners.
Why Amazon is the best for selling
1. It is the largest online sales channel
Amazon is the largest online seller channel. it is a powerful online retailer with over a 1.9million active sellers.
Amazon will be the first place for shoppers go to find the best-selling products. It’s no surprise that 89 percent of Amazon customers say they prefer to shop on Amazon over other eCommerce sites. Amazon has millions of products from different categories.
Check out this guide to find the best-selling products on amazon. Do not be discouraged by all the competition. Selling stuff on Amazon is a better way to reach your customers. Your competition may be able to take all your sales.
2. Additional revenue stream
To reach customers who are on Facebook, you can create Facebook ads. Create a blog if your customers enjoy learning and reading about your niche. It’s easy for them to find you. Sell on Amazon if your customers shop at Amazon. Selling on the marketplace will help you grow your sales and connect with new customers.
3. Trusted brand
Amazon is a trusted brand and it was established in 1994. Amazon has 24 years of experience in trust-building and relationship building. Customers may be more comfortable buying from Amazon than their store if your store isn’t well-known because it is relatively new.
You can create a strong brand image and reputation by selling products on Amazon through your store. You can also sell on Amazon to customers who are more cautious. Customers who buy regularly from you will eventually purchase directly from your store.
4. Many people have an account
Amazon boasts millions of active users, as we mentioned previously. According to SellerApp’s amazon sales statistics, there are currently 200 million Amazon Prime subscribers in the US. Prime users spend $1400 per year on Amazon products.
Amazon holds a large market share when it comes to eCommerce. Prime members will search for the items they are looking for because they receive special perks. Selling products on Amazon makes sense if your primary audience lives in the US.
5. Minimal fees
Selling on Amazon has many benefits. There are no listing fees unless you sell as an individual seller on amazon and not as a merchant account. Amazon allows you to add as many products as you like to your store.
An Amazon Pro Merchant account will cost you $39.99 per month, plus a percentage of each sale. The monthly fee is minimal if you sell many items on Amazon.
6. Proven success model
Amazon sellers have enjoyed huge payouts. Amazon sellers account for 0.3% of all sales, and 0.6% make more than $100 million.
Although it may seem small, $100 million is quite a large sum for a brand that relies on one channel of sales. You have the advantage of being among 51% of Amazon sellers who make more than $100,000 each year. You can also be an Amazon success story with consistent effort.
Four Myths About Selling on Amazon
1. Amazon’s marketplace is overcrowded
Amazon has hundreds of millions of products, but there is still money for businesses like yours.
It’s possible for potential Amazon customers to choose your product even if they can’t match you at price.
Don’t add barriers. Even if you make only $10,000 more by selling stuff on Amazon than you would if you didn’t, it’s still a lot more than you would have gotten avoiding it.
2. It’s possible to set it and forget about it
Entrepreneurs often believe that marketplaces will lead to people discovering your products. It is important to be proactive in generating sales, especially at the beginning.
After you have made a few sales and received good reviews, it will be easier to be found organically.
3. You can de-prioritize your store
Amazon is not the only online seller website. Other platforms are also available for selling. Your online store may prove to be more profitable in the long term, as you can sell it eventually.
You still have your online shop to fall back on in the event that Amazon ever closes your shop. Do not become dependent on anyone’s channel. If any of your streams of income stop working out, it’s less risky.
4. Organic traffic is not possible for new products
If your products are well optimized, organic traffic can be generated for new products. Your new products may also be able to get organic traffic if they are well optimized and sent paid traffic as soon as possible.
Although potential customers might be wary about items that don’t have reviews, there will still be people who purchase products without reviews if they are truly interested.