You know you’re a marketer when you’re sitting in a traffic jam on the highway, it’s completely packed to capacity and all you can think about is digital marketing, SEO trends, and about “Why can’t I drive traffic to my site like this?”.
If you’re having trouble getting traffic to your site, you’re not alone. According to a study conducted by the Content Marketing Institute in 2022, 63% of content professionals face the challenge of finding enough employees with content strategy skills, which is one of the main factors in increasing website traffic.
Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and understand what drives traffic to your site and what doesn’t.
The list below will help you increase your website traffic, generate more leads, and increase your ROI.
Free ways to get more traffic to your site.
- Content Creation
- Topic expertise
- Organic social media
- Website analysis
- Collaboration with influential people
Creating Content.
Inbound marketing focuses on bringing the right people to your company. One of the best ways to do this is to create content through blogging.
In order to come up with content that will bring the right visitors to your site, you must first understand what audience you are targeting. Once you know your audience, you can create content that will naturally draw them to your site.
But how do you write a good blog post that will reach the right audience? Follow these five steps:
- Define your buyer persona: Learn more about your target market. Understand everything from the job title to the pain points.
- Do SEO research: Find out what your audience is looking for in search engines so you can deliver the best content.
- Write a draft: Start by writing a post that answers your audience’s questions. Use interesting angles to make your post stand out from the rest.
- Publish: Publish the post on your blog site. Use SEO tools to optimize your content.
- Promote: Promote your post on social media and email newsletters to drive traffic. The more traffic your post gets, the higher it will rank in search engines.
Expertise on the topic.
A higher Google position will result in more organic visitors to your website. To do this, we use the pillars/thematic clusters model. Google favors sites that are known to be experts on the topic they write about.
To be perceived as an expert, you can create a pillar page, which is basically a long blog post covering all aspects of a topic in a broadway. Then you write “cluster content,” or sub-blog posts focused on long keywords, that show that you’ve covered the topic exhaustively. Targeting long-term traffic will help you rank higher in search engines.
Organic social media.
Organic social media isn’t a new strategy, but it’s still something marketers should look out for. Apart from posting on social media platforms, you can also use Instagram Stories (hello swipe up!), live video, IGTV or Facebook Messenger. The key to organic social media is being an early adopter of new features.
For example, Facebook has released a Messenger auto lead generation feature, allowing businesses to create automated messenger chatbots to link to content suggestions on your site. This is a great feature to drive traffic to your website.
It is also important to have a diverse social media strategy and use the right social media platforms – not just Facebook, Instagram and Twitter.
Website analysis.
Let’s do a little reengineering of our thought process. Before driving traffic to your site, it is important to know about your audience. To do this, analyze your site using platforms like Crazy Egg to see where you are losing and gaining visitors. With this information at your disposal, you will be able to create the right content to drive the right traffic to your site.
Powerful people.
We know that customers are more likely to buy from organizations with great word of mouth, but how do you create great word of mouth? First, make your customers happy. Second, work with influential people.
Influencer marketing is not a passing fad. In fact, this is a budget option to drive traffic to your website. When influencers post discount codes, links, reviews, or giveaways, you are using their audience to drive traffic to your site.
