Ecommerce has changed the way we approach the world; it has eliminated the boundaries. In a world where customers can buy from anywhere in the world, needless to say, a customer online shopping experience is crucial for any business. In this world of hyper connectivity, customer experience is all about how, why, when and where customer engagements are happening. Customer loyalty is majorly driven by the shopping experiences you provide. Providing reliable products and services is the puzzle to improve. Many businesses are opting for various tactics and strategies to improve customers. Companies that want to succeed in evolving customer shopping experience need to focus on a few key elements. But what are those elements, and how can they provide a personalized experience?
here few effective methods to provide a personalized shopping experience:
Reach customers:
The best way to enhance the customer shopping experience is to reach them where they spend all their time. Undoubtedly, most people spend their leisure time on social media. If you want your brand to succeed with a personalized customer experience, Connect with them where they are. Platforms like Facebook, Instagram, LinkedIn, Twitter allow you to target a specific audience and recommend their products according to their needs. Instagram has a special business or shopping feature, “shop from us,” or business profiles which gives customers the feel of websites on social media. Businesses can list their products along with prizes, and customers can buy from you then and there.
Integrate and bring uniformity across all channels:
Customers interact with brands across various platforms and channels like desktop and mobile phones, which can be a complicated factor for businesses looking to collect and consolidate user profiles. According to a survey, 54% of marketers believe a business that does not have a single view of customers has the biggest drawback in developing a cross-channel experience. As brands build cross-channel user profiles, they’ll gain a more precise, holistic view of the customer by garnering insights on their behaviors both on mobile devices and the web. Thus, an effective cross-channel retail Customer Experience can help you improve your customer base and provide personalization.
Make more and more personal recommendations:
As a marketer or business owner, you must know what importance product recommendations hold over the customer. According to research, product recommendations of bringing almost 31% of total e-commerce revenue. Suggesting a complimentary item according to customer past behavior or items added to the cart can be beneficial for you. However, personal recommendations have now become a necessity for ecommerce websites. Businesses need to use various tactics to hold customers via personalized recommendations, and one such tactic is recommending products over abandoned cart emails. If you add little pushy and catchy taglines, you’ll compel customers to stay at your platform and most probably buy from you. For instance, Fabletics recommends products with taglines; we thought of you when we saw these styles. Such catchy lines grab customer attention to your recommendations and improve shopping experience.
Personalized email marketing:
Email marketing is one of the most effective e-commerce marketing, and if you already have implemented it, that’s even better as you only have to be more personalized. Companies have been fighting to get noticed by customers in emails, and if you add personalization with the Catchy statement, you’ll increase your chances of getting customers on your platform. For instance, use customers’ names in the subject line; according to a survey, 21% of emails are likely to be opened when added personalization in the subject line. Celebrate their birthdays; you might have basic customer data; by wishing them birthdays and anniversaries and recommending your products, you can target customers effectively and provide a Personalize Shopping Experience.
Train your employees to be customer-facing:
Your customer support team or sales team and marketing team are the ones that have close interaction with customers; how they treat customers will have a crucial impact on the Customer Shopping Experience. You cannot afford for them to act rude or take customers casually; it’s going to impact your business on a huge level. No customer would like to feel processed; how your representatives or team respond to someone who’s angry or upset is critical. The last thing customers want to encounter is someone monotonous, like a robot. Therefore, train your employees to deal with customers effectively to improve the customer shopping experience.
Customer-focused vision statement:
Defining your customer service principles into vision statements that will build trust among your customers. The best way to create a customer-focused vision statement is by focusing on expectations identified by your customer data or customer profiles. Your support team or representative should know the vision statement by heart, so it acts as a guiding value for the service department.
Nurture brand advocates:
according to a survey, 9 out of 10 customers buy products from recommendations while 2 out of 10 buy from advertising. That’s how important customer advocacy is. You need to develop a positive relationship with the most engaging customers on your platform. Motivate them to recommend your products; you can provide various incentives such as special offers on recommendations or special discounts, or early access to services; such acts make them feel wanted and valued, so they advocate your brand. Moreover, with customer advocacy, you can gather unbiased feedback on your products that can help you improve. When your customers or visitors see how you treat your regular customers, they will be encouraged to buy from you repeatedly, thus improving the customer shopping experience of website and customer loyalty.
Final thoughts:
Ecommerce personalization is something that’s going to stay here for a longer time. With the increase in product variety and competition, the demand for personalized customer experience is increasing. By adding some personalization into your marketing, you can improve your conversion rate and sales revenue. The above-stated ways are some of the most effective strategies to provide a personalized shopping experience. If you’re looking for ways to improve your customer service, these can be impactful in many ways.
