Google SEO Ranking Factors in 2021- Traffic generated organically is one of the key factors in making an online business successful. How do you attract visitors to your website when you have an impressive website that is essential for your business? It is only after people have seen and come to know about your website that they will choose to visit it. It is not easy to rank a website in the top 10 search engine results!
SEO (Search Engine Optimization) is the most effective solution for anyone and everyone who wants their website to appear at the top of search results. When searching on the internet, the best search results are generated by a number of SEO ranking factors.
Basically, there are three types of SEO:
- On-page SEO – anything on your web pages, including blog posts, product descriptions, and website content.
- Off-Page SEO – Anything that takes place away from your website that can assist with your SEO Strategy – backlinks.
- Technical SEO – Any technical action is taken to improve the search rank of a website – website indexing to help bots crawl the website.
The following 5 SEO ranking factors are crucial for ensuring that your website is at the top of the search engine results.
Must Read: How To Rank Website on Google?
Factor #1 Mobile-friendly Approach
Due to technological advancements, the mobile market has seen commendable growth. Healthcare firms, educational institutions, or e-commerce companies may benefit from this. No matter what products or services you sell, you need a website that is fully functional and mobile-friendly. As mobile devices are more convenient and easy to use, most users prefer scrolling through them. Over 50% of the website traffic is generated by mobile devices. If you’re not sure whether your mobile site is performing well, you can use Google’s mobile-friendliness test. Here are some points you should consider when creating a mobile-friendly website:
- Mobile responsiveness
- Attractive User Interface
- Simple yet appealing designs, colors, and font
- Quick and easy browsing
Factor #2 Page Speed of the Website
An inability to load your website quickly can be detrimental to your business. A site that does not load within three seconds will be abandoned by 53% of the visitors. Your mobile site ranking depends heavily on the page loading speed. Page speed trackers can help you examine the performance of your website. You know that there is a problem if it takes so long to load. Following are some suggestions to improve the performance of your site.
- Improving responsiveness to servers
- Reducing Redirects
Note: You can make the most of Largest Contentful Paint (LCP), one of the major core web vital metrics to measure the loading speed of the page for your website.
You May Read: WordPress SEO for Begineer
Factor #3 User Engagement
The concept of search engine optimization is misleading. User engagement influences search rankings and search results. Engagement with websites can be created using Artificial Intelligence in a variety of ways. User engagement is determined by a number of factors, including:
- Dwell Time
- Bounce Rate
- Click-through Rate (CTR)
One of the key metrics used to determine the percentage of users who visit from one page on your site to another is Content Recirculation. Enhancing user engagement requires several important measures, such as providing internal links, displaying pertinent content, and making the most of interactive widgets.
Factor #4 Technical SEO
Website optimization is an essential component of the entire structure of the website. As it involves the basic structure of all the pages as well as several factors, it is a vast topic and deserves periodic attention. To keep the ranking factor in technical SEO on track, here are a few things to remember:
- Keyword research and placement wherever required
- Focus on meta description and meta tags with the keywords
- Utilizing Schema markup to help Google understand the type of content creation done
- Using alt tags with keywords throughout images and internal links to help create a hierarchy
Factor #5 Quality Content
Next, we should discuss the most critical ranking factor for your website- Content! No amount of optimization will make a difference unless your site contains quality content. An online search engine looks for relevant content in response to a keyword query. You might not be able to perform well in the search engine results if you do not create relevant content that might answer your users’ questions. Below are some ideas to optimized content for search rankings:
- Create Niche Content considering the user intent
- Identify and use target keywords
- Use Latent Semantic Index (LSI) keywords
- Post content consistently
Knowing the top 5 SEO ranking factors for your site is the first step toward improving them. To attract users, you can start by creating a monthly calendar for posting quality content. As a major ranking factor for the content, attractive images, useful backlinks, and important keywords are important to include. Our services include mobile-friendly design, fast page-loading speeds, interactivity, and more.
The most important factor for website success is search engine optimization, right? Share your response in the comment section. To get help with your site ranking, don’t hesitate to contact with SEO Specialist (RB Sojib).