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Digital Marketing

Tips for Publishers and Authors on Search Engine Optimization

Being found online is essential for publishers and authors who need to reach readers. A strong search engine optimization (SEO) strategy can help put you in front of the right eyes, but it’s important to understand how search engines operate and what they value. Also, if you need help with book writing, you can look out for a “book writing coach near me.”  Below are nine basic tips that will help your page rank higher in organic searches, making your website and its content more visible to people searching for terms related to your brand.

1.  Make Your Pages Load Quickly

Search Engine Optimization (SEO) is a way to get your site ranked higher in search engines. SEO is important for both publishers and authors because it can help you get more traffic to your site, build brand awareness and improve customer engagement.

To optimise your pages for search engines, you need to make sure that they load quickly.

Make sure that the theme you’re using loads quickly on its own before loading any plugins or customizations on top of it. You should also be careful about what plugins you add because some plugins can slow down your website significantly by making frequent requests to the server.”

2.  Set Up a Google+ Account

Google+ is a social network that can help you connect with readers and other publishers and authors. Also, with people who might be interested in your books. If you’re not into social media or don’t feel comfortable with it, this tip may not be for you—but there are many good reasons to set up an account.

First of all, Google+ is a great way to connect directly with your audience. You can share news about your books on Google+. And answer questions from fans (and potential fans) directly through the platform. This gives readers direct access to important information about your work. As well as a space where they can voice their opinions or ask questions without having to email you privately first.

Second of all, and this one’s important. Google+ has tons of communities dedicated to specific topics such as self-publishing or marketing fiction novels online. By adding yourself into these groups, whoever follows them will automatically see any posts that mention those topics shared by authors within these circles (which means more exposure for YOUR blog).

3.  Avoid Duplicate Content

You can’t have duplicate content on a website. It’s not just bad for your SEO; it’s also a violation of Google’s terms of service and could lead to your site being banned from search results altogether.

You probably already know that you shouldn’t be copying and pasting text from other websites into yours (or vice versa). For example, let’s say you want to write an article about the best places in Chicago to get pizza after midnight. You could find this blog post by The Pizza Roundtable, but then instead of quoting their words verbatim, change them slightly so that they read like your own writing (which is fine). Or, better yet—just write something entirely different!

Most people use duplicate content unintentionally. Because it can be hard to spot when you’re editing a piece that includes multiple sources of information. Or references outside your knowledge base. If you want to check if there are any problems with your existing pieces of content. Or new ones as they come out, use tools like Copyscape or Plagiarism Checker Plus before publishing them online!

1.  Write Relevant Content Related to Your Audience and Their Interests.

With your audience in mind, write about topics that are important to them. The more relevant your content is to a reader’s interests, the better chance you have of ranking higher on search engine results pages (SERPs).

For example, if you’re writing about how to start a garden, don’t use random keywords. Like “vegetable garden” or “fruit trees.” Instead, consider what types of vegetables or fruits are best suited for the area where your readers live. And write about those plants first. Then focus on topics such as soil preparation, planting tips and crop rotation schedules.

Your content should be easy for readers to understand—and that means avoiding high-level jargon whenever possible. In addition to being readable by humans, it should also be written in a way that’s easily accessible by automated programs such as Google’s search engine crawlers (which read webpages).

2.  Add Content to Your Website Regularly (at least once a week)

The general rule of thumb is that you should add new content at least once a week when it comes to content. This will help keep your website fresh and make it more likely that you’ll be found by search engines.

The idea is simple: when people search for information online, they want answers quickly. and if they can’t find what they need on your website (or another site), then there’s a good chance that they won’t stay long enough to see any ads! But if you’re adding new pages regularly, then those pages will show up higher in the rankings than older ones. And as long as these new pages are also relevant and valuable, readers will trust them. This means more people will click on them from their search results page. Result? Getting even more readers coming back!

3.  Know What You’re Offering

When you know what you’re offering, it’s easier to sell that product or service. You can craft your content and message for the people who will be most interested in it. You’ll also know where to focus your attention and resources.

For example: if you’re an author, think about how your book will help readers. What does it offer them? How does it differentiate itself from other books on similar subjects? What are the benefits of reading it (e.g., entertainment value, increased knowledge base)?

If you’re a publisher, think about what makes your company unique among its competitors. And what sets its products apart from those offered by other publishers working in the same niche space as yours.

4.  Being found online is essential for publishers and authors who need to reach readers.

Being found online is essential for publishers and authors who need to reach readers.

It’s not enough to simply have a website, Facebook page, and Twitter account; you need to ensure that Google knows about these pages so it can properly index them. This means writing content that includes keywords your audience searches for (and then adding those keywords in the metadata). You also want to link those pages together with internal links that point back to the original URL (i.e., don’t use “click here” as a link).

A few years ago I published my first book through AuthorHouse Publishing Services. Since then I’ve been asked dozens of times how I got my book listed on Amazon’s Best Sellers list when it first came out — so here’s how:

First step: create an account on Amazon Author Central. They will ask if you would like them to set up an author profile page for you. It will be based on information provided by email addresses or social media accounts linked under their name. Enter either one into their system after registering a new account online – this step should take less than 5 minutes once done correctly! Importantly though: never try using fake names!”


We hope these tips have been helpful to you. To help you understand how search engines work. And what you can do to increase your chances of being found online. At the end of the day, it does take some time and effort on your part. But, as long as you know what’s important for SEO success, then you should be able to achieve results over time.

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