Digital Marketing – The Key to Success
Marketing is a restless, varying, and dynamic business practice. Moreover, the role of marketing itself has transformed drastically due to various circumstances- material and energy scarcity, inflation, economic recessions, increasing unemployment, failing industrial sector, and rapid technological impacts in certain industries. Such developments, including the internet, have coerced marketing executives to become more market-driven in their strategic decision-making, requiring a conceptualized means of obtaining accurate and timely appropriate information about customers, products, the marketplace, and the overall system.
Internet marketing involves the employment of the internet to market and sell goods and services. Also uses electronic commerce to sell and advertise products. Internet marketing or digital marketing forms a subset of electronic commerce.
So what is Digital Marketing?
Digital marketing has been described simply as obtaining marketing goals via implementing digital technologies. It is the use of technologies to help marketing activities to enhance consumer knowledge by tailoring their needs. Corporations in the developed world have realized the significance of digital marketing.
Digital marketing serves as a powerful marketing medium for constructing brands and increasing traffic for companies to achieve success. According to research, digital marketing has been seen as more cost optimized for ROI on advertisements.
Power of Internet/Digitization
The internet is and has always been the most powerful tool in current globalization. These companies acknowledged the future of the internet since the very beginning and modelled their business accordingly and now they are some of the top tech firms solely relying on the internet to generate revenue.
Techniques of Digital Marketing
Digital marketing is focused on the methods of companies and their brands using the web and other digital media like e-mail, text, and social media to interact with their consumers to fulfill their marketing objectives. Various digital marketing trends and techniques are mentioned below.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the marketing method to drive traffic to your business solely through a payment structure. SEM is a very diverse and complex system. Based on your business model, you may select PPC (pay-per-click) or CPC (cost-per-click), or CPM (cost-per-thousand impressions) model. There exist multiple platforms for SEM, Google Ad Words and Bing Ads are some of the most popular ones.
Content Creation
Content is in various formats, including blogs, e-books, case studies, how-to guides, forums, news and updates, images, infographics, podcasts, videos, content for micro-blogging, and social media sites. All recent developments in Google’s algorithm show that content is the key metric while search result filtration. You can show your creativeness and make content on any topic then cleverly link it to your business or website. Relevant content is the optimal method for branding your business. For example, if as a consumer you have to buy essay and lets you are residing in the UK and you want the best British essay writers to work on your college assignment, you will get linked to websites offering services, through content creation sites on which you stumbled upon while searching for assignment writing tips or strategies.
Social Media Marketing (SMM)
Social Media Marketing or SMM is a byproduct of the SEM. It involves moving traffic to your sites or business via social media sites like Facebook, Instagram, Twitter, Linkedin, etc. Good contact will generate likes and shares. So you would have to create and customize content for various social media platforms. Originality is the key in SMM, and user engagement must be done at least four to five times a day. The tools and methods for interacting with customers have transformed tremendously with the emergence of social media, therefore businesses must stay up to date with the modern trend of reaching their customers.
Interactive Marketing
Companies use interactive marketing to engage with their customers and sell their products. Interactive marketing strategy engages the potential consumers in conservation.
Viral Marketing
Viral is the modern version of word of mouth. It is the strategy where unique content proliferates exponentially online, as the content generates an immense amount of user engagement via likes, shares, and comments. This becomes a brilliant way to brand and drive traffic to your site. Marketers in this day, cleverly weave viral components into their marketing plans to generate hype and engagement.
Advantages of Digital Marketing
Global Reach
A website enables you to search new markets and trade globally using minimum investment. In 2019, the average internet user had at least 7 social media accounts up from 3 only 5 years prior. Moreover, 97% of US adults below the age of 65 use social media at least once a month and the vast majority use it every day.
This sheer presence of user on social media also gives the marketers to advertise and sell their products. According to studies, one of the top ten reasons people are on social media it to buy products marketed to them. They spend 37% of their time engaging with branded content. In addition, 57% of millenials claim that social media has made the ads more relevant to them. 48% of people claim that their latest online purchase was a direct consequence of a Facebook ad.
Lower cost
An intelligently strategized and well-targeted digital marketing campaign can reach potential customers at significantly lower costs than traditional marketing methods. Thus digital marketing is the most cost-effective medium of marketing.
Trackable, measurable outcomes
There exists web analytics and other online metric tools to easily gather the effectiveness reports of your advertising campaiogn, This way you would know what works best and what is not suitable for your marketing strategy.
Enhanced Communication
Therefore, With a website or social media page, consumers are only a few clicks away from purchasing. Unlike other mediums which require customers to make a phone call, or visit the shop/office, digital marketing creates no hurdles in customer communication and is a seamless process.
